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TikTok is introducing a new feature that allows them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service announced that it now features over 1 bn AI-generated clips.

Trial and Implementation

The update is being tested over the next few weeks before a widespread launch. This shift coincides with a rise in AI-generated material, driven by recent video-generation tools.

AI Proliferation Online

Studies have shown that approximately one in 10 of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this output is deemed low-quality AI content, a term for substandard, factory-style content that is typically illogical or surreal.

Our research shows that a lot of users like content made with AI tools, from AI artwork to educational videos, and we want to provide users the ability to increase or decrease of that, according to their own choices,” commented a spokesperson.

Scale of AI Content

The platform announced that there are presently over a billion videos on its service identified as made with AI. Collectively, in excess of 100 m videos are added to the platform every day, making AI-generated material a relatively small part of its overall inventory.

Customizing Your Feed

Viewers will be able to reduce or increase the level of AI content they watch by using the topic control option in the platform and picking “AI-generated content”. Further subjects that currently be controlled under the tool include news, clothing, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines oblige creators to tag convincing artificially created content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.

Additionally, the platform will now attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from attempting to evade the tagging system.

Responsible AI Funding

The platform is furthermore establishing a $2m AI literacy fund for professionals and groups to create learning resources about ethical AI use. This initiative will assist educational bodies dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, following discussion over proposals to lay off a large number of review team members in the UK. The company is expected to reduce hundreds of positions in its trust and safety department in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.

A senior executive explained that human moderation would remain essential, but AI can protect employees by removing the most graphic content before it has to be seen by people. The platform stated a notable drop in explicit and harmful content handled by safety staff over the past year due to reliance on its automated systems.

We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”